“Sustainability” seems to be the latest fad among corporate speak and corporate bigwigs often employ the word when addressing shareholders or the media alike. However, contrary to its current ubiquity in the media or being discussed at length during annual shareholders’ meetings, the very essence of “sustainability” precisely hinges on its ability to outlast its status of being the latest buzzword. So, what exactly does “sustainability” mean?
In its simplest form, “sustainability” means doing things in a certain way which would meet the needs of the current generation without compromising the ability of future generations to meet their own. Some people equate sustainability with dealing with climate change, some with reducing carbon emissions and some with switching to renewable energy sources. It is the sum of everything stated above and more.
为了更全面地理解可持续性，它分为 3 个支柱： 环境、经济和社会.
Environmental sustainability is the one most people are familiar with. It simply pertains to the management of Earth’s natural resources, that we take care not to exhaust these resources or destroy the environment in the extraction of these resources; that these resources are not over-extracted to the point that renewing them becomes impossible. For example, at the rate we are currently consuming fossil fuel or cutting down forests to make way for development, these practices are simply not sustainable. The carbon emissions of the former and reduced ability to remove carbon dioxide from the environment due to more deforestation only serve to exacerbate the problem.
总的来说，这三大可持续发展支柱也被称为三重底线。道德实体应始终考虑其三重底线，包括成功指标，包括对环境健康（地球）、社会福祉（人）和公正经济（繁荣）的贡献，也称为 3 P。
Ultimately, corporations’ main purpose is to generate profits and you, the consumer, would be giving them a very effective message by hurting them where it hurts most – in their pockets. Should enough consumers respond in like manner, this very simple action would generate a whole chain event which would reach all the way to the top of the corporations and force them to relook at their company policies.